The fact that your financial website is rendering just fine on all current browsers is no guarantee that a business site that contains invalid markup will as render fine in the future. What is more, there are no guarantee that your website will be displayed fine (or at all) in the constantly increasing number of non-traditional devices such as PDAs and mobile phones. As companies involved in the browser business make further efforts to make their products compliant to web standards, the issue of “rendering fine” in specific browsers becomes moot, anyway. Standards-compliant markup your financial website will be even more of an assurance that it will work properly on every platform in contrast to error-laden and proprietary markup.
Designing your real estate or loans website to the current level of standard indicates your website should be marked up using the so called XHTML – an XML-compatible version of plain old HMTL. If you resort to this format will allow your business to venture into the inevitable world of XML without the necessity for any significant alterations of your financial site’s structure. XML features can be added without much time and effort involved.
A simple approach is to differentiate between short-term and long-term liquidity constraints and the reasons leading to the constraints. If deteriorating fundamentals are the driving force, an indepth credit analysis should specify the point in time when a company will run out of cash. The thing an investor has to decide is whether current trading levels compensate sufficiently for the uncertainty of improving fundamentals and hence the ability to preserve enough liquidity in the long term.
