Designing your financial website with conformance to current standards means that – by proxy – the documents will be smaller. As a result, the pages will be displayed much faster for the users seeking data on latest currency values and loans interest. Moreover, download times have proven to be an important factor in usability of financial websites. Users often look for latest financial information (for example from stock exchange) and any perceivable delay will harm the evaluation of your website. Users tend to rate sites with slow financial data display as less interesting and offering lower quality content. Additionally, they claim that delays tend to severely interfere with task continuity, their ability to remember financial details from your site, and use flow. Really slow display of stock market information can lead users to believe some kind of error has occurred. Finally, users correlate site performance and security: financial sites that are constantly slow are considered to be less secure resources, and this is extremely important if you deal with matters such as banking, loans or forex.
About Me
My name is Caroline Derringer. I work as a professional business advisor and university professor of economy. The content of this blog is based on a series of lectures that I delivered in a few major US universities. They will soon be published as a book, but for the time being you can read them online.