Web standards allow you to increase the searchability of your financial sites. Google has been dubbed the greatest blind user out there on the web, because it (as well as other search engines) are particularly partial to indexing standards-compliant sites.
Break the “build, break, re-build” cycle. It is important to ensure forward compatibility of every website regardless if it concerns loans, real estate or money in general, with any new browser releases: your CSS-based financial site will be displayed accurately in future versions of today browsers. With table-based sites you never know what may happen. Along with the constant evolution of (standards compliant) browsers the performance of non-standards sites decreases. This phenomen is often described as “perpetual obsolescence”.
You can also save money by simplifying your design requirements. Compliant financial websites have an improved chance of rendering properly on all resolution and monitor sizes, while still maintaining design integrity that was originally intended for them.
Not only can you improve your income but also accquire some good publicity along the way. Creating an attractive, well-functioning and standards-compliant financial website is becoming the benchmark of good design and development of a successful company.
